Social Media
£300
School branding is key to having an open, effective dialogue with parents and stakeholders. This can be seen as the window to your school, and you control what you want to be visible. This helps to ensure parents have a positive, strong relationship whilst observing the wonderful learning that is taking place at school.
If implemented effectively, you’re in control of what you publish, the frequency and the policies aligned to your social media. Having an effective online presence can negate negativity and complaints around communication whilst showcasing the wonderful, exciting things that are taking place.
It’s important not to shy away from having an online presence, particularly on social media, as this is where parents are at. Publishing newsletters and posting to a website/printing do not have the same impact they once did.
The support package can help in deciding upon the best means of communication, the most effective tool for your staff, and what parents find most useful with safeguarding at the core.
Social media has become an increasingly important tool for schools to connect with their communities, share news and updates, and engage with stakeholders. However, with so many platforms available and a constantly evolving landscape, it can be challenging for school leaders to stay up-to-date and make the most of these powerful tools.
That's where our Social Media Support package comes in.
The Social Media Support package includes a variety of services designed to meet the unique needs of each school, including:
Social media strategy development: I work with schools to develop a comprehensive social media strategy that aligns with their goals and objectives. This includes identifying the most effective platforms, creating a content calendar, and setting measurable goals and targets.
Social media account setup and management: I can help schools set up and manage social media accounts on platforms such as Twitter, Facebook, Instagram, and LinkedIn. I'll work with school leaders to develop content that resonates with their audiences, and ensure that posts are timely, relevant, and engaging.
Social media training for staff: I provide training and support for school staff to help them use social media effectively and safely. This includes best practices for creating and sharing content, managing comments and feedback, and protecting personal and school data.
Service overview
Social media audits: I conduct regular audits of school social media accounts to ensure that they are in compliance with relevant policies and regulations. I'll identify any areas of risk or concern, and work with school leaders to address them proactively.
Our Social Media Support package is designed to be flexible and responsive to the needs of each school. I understand that social media can be a complex and sometimes overwhelming landscape, and I’m here to provide the guidance and support that schools need to make the most of these powerful tools.
With our Social Media Support package, schools can expect to:
Improve communication and engagement with parents, students, and other stakeholders
Increase their online visibility and reach
Build their brand and reputation
Stay up-to-date with the latest social media trends and best practices
Mitigate the risks and challenges associated with social media use
We are committed to helping schools achieve their full potential. Our Social Media Support package is just one of the many ways that I’m working to support schools and educators. Contact us today to learn more about how we can help your school make the most of social media.
Frequently Asked Questions (FAQ):
1. What is social media and why is it important for schools?
School social media is a way to share appropriate news, explain school life and help families find useful information. It works best as part of a wider communication plan, with a clear purpose for each channel and an agreed route for individual parent enquiries.
2. How can social media improve overall school effectiveness?
Clear, consistent posts can help families understand school activities, events and priorities. They can also direct people to the right information on the school website. Social media supports communication, but important individual discussions still need an appropriate private channel.
3. What are the common challenges schools face with social media?
Common challenges include inconsistent posting, unclear responsibility, inappropriate comments and sharing information that should remain private. Schools also need to consider staff workload and accessibility. Agree who approves content, how concerns are handled and which information belongs elsewhere before increasing activity.
4. How can schools implement social media successfully?
Define your audience and the purpose of the channel, then agree responsibilities, approval arrangements and a realistic content schedule. Follow the school's permissions and safeguarding procedures. Use clear website links, provide a private contact route and review which posts help families take useful action.
5. What tools or resources are available for social media?
A simple content calendar, approved wording and images, an accessible school website and the platform's own performance reports can support the work. Select tools around staff capacity and the audience. Check whether paid software or ongoing account management is needed before committing to additional costs.
6. How can schools measure the impact of social media?
Measure useful actions such as visits to relevant website pages, event enquiries and engagement with information parents need. Look at the quality of enquiries as well as the totals. Follower numbers alone do not show whether communication is helping families or supporting the school's goals.
7. What training is available for staff on social media?
A useful training plan covers audience needs, clear writing, accessible content, permissions, approval processes and handling comments or concerns. Staff should know when to move a conversation to a private channel. Any training programme or ongoing account management should be agreed separately from the consultation.
8. How can social media be tailored to meet the needs of different schools?
Tailor the language, content and posting schedule to the school's age range, community and communication needs. Consider families using different languages or needing accessible formats. Choose a manageable approach that complements existing school communication, rather than trying to use every platform.
9. How do government policies affect social media?
Schools need to consider the current requirements and guidance that apply to their country and school type, alongside their own safeguarding, privacy and communications policies. Check these with the relevant school leads before publishing content. The consultation provides educational communications advice.
10. Where can schools get expert support for social media?
JLW offers a £300 consultation to review school social media and communication priorities. You can discuss your audience, current approach and practical next steps. If you are unsure where to begin, request the free 15-minute introductory call linked below. Ongoing account management is not implied.
Would you like to discuss your school's priorities first?
Request a free 15-minute online discovery call to explain your school's context and discuss which service may be suitable. The introductory conversation is free and does not include the paid consultation or a school review. Any wider consultancy work can be scoped separately before it begins.
Request a free discovery call for your school
Your next step
Choose an available appointment using the booking link below. If you are unsure which service fits your circumstances, email info@jlwconsultancy.com.
